SuperYou Protein Wafer — Product Philosophy

SUPERYOU is here to redefine how India consumes protein—making it as delightful as it is healthy. We believe that protein is for everyone, not just athletes or fitness enthusiasts, but also everyday hustlers, busy parents, students with jam-packed schedules, and yes, even occasional weekend warriors. That's why we exist.

But let’s be real—choosing healthier options can feel anything but easy, affordable, or fun. That’s why our mission is simple: to make protein accessible, exciting, and a little more effortless, helping you bring out your best self, one wafer at a time.

How We Build Our Products

At SUPERYOU, every product begins with purpose. We've designed a decision-making framework that acts as our North Star, ensuring each formulation reflects our values and your needs.

Better Choices, Always

Our process starts with a simple question: Can we make this better? If you’re already consuming something, we’ll find a way to make it healthier and protein-packed—without compromising on taste. Think of it this way: while most brands aim to create a “better protein bar”, we flipped the script. We created a better-for-you chocolate — a treat you can savor, guilt-free. Because who says indulgence and health can’t go hand-in-hand?

Not Just for Gym-Goers

The next question is whether this product will appeal to people beyond the gym crowd. Don’t get us wrong: we love gym-goers. But at SUPERYOU, we believe protein should be for everyone, not just those who lift weights or run marathons. Our goal is to make protein part of your everyday life. simpler, effortless, and enjoyable for anyone, anywhere.

From 8 to 80 we’re here to ensure that everyone — whether they are crushing workouts or their to-do lists can enjoy this, without a second thought.

Taste Is Non-Negotiable

At SUPERYOU, taste reigns supreme. We refuse to buy into the myth that health needs to taste bland. Every SuperYou product is designed to delight your palate while nourishing your body. Because let’s face it: If it’s not delicious, it’s just not SuperYou. Expect nothing less than incredible flavors in every bite.

Ingredients You Can Trust

At SUPERYOU, every ingredient we use is carefully chosen for its safety, efficacy, and the benefits it delivers—always in the right dosage. Guided by science, we ensure every formulation works, following FSSAI mandates on safety, acceptability, and dosage.

(1) No sugar & Low GI sweetener

Say goodbye to added sugars! Instead, we use Maltitol (INS 965), a nature-identical, bio-engineered sweetener made from cornstarch. It delivers the sweetness you love without the sugar rush. Here’s why:

👉 Low Glycemic Impact: Maltitol has a GI of just 35 (compared to sugar's 85-90), meaning it doesn’t spike blood glucose levels as quickly.
👉 Gut-Friendly: Used in smaller quantities in our bars, Maltitol stays well below the recommended daily allowance of 30-40g for adults.
👉 Exploring Alternatives: While exploring alternatives like sucralose and monk fruit, we found Maltitol to be the perfect choice for its balance of taste and lower GI impact.

(2) Fermented Yeast Protein: The Future of Nutrition

Our fermented yeast protein blend is cutting-edge technology in action. It contains all 9 essential amino acids, boasts a perfect PDCAAS score of 1 (on par with animal proteins, including whey), and delivers all the benefits of a complete protein without the drawbacks. This innovation allows us to create a chocolate that’s healthier for you while retaining the indulgence you crave.

(3) Coconut Oil, Always

Many chocolates rely on palm oil, but not us. We use hydrogenated coconut oil instead—a healthier, more thoughtful choice for you and the planet.