A satisfying crunch, mouth-watering flavors, AND it’s healthy? The SUPERYOU Protein Bars...
afaqs!
The new Minis deliver 5g of protein under 100 calories in fun, portable packs, available in Mango, Cookies & Cream, and Choco Hazelnut.
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Indian Retailer
SuperYou, the innovative snack brand, has expanded its product line with the launch of SuperYou Protein Wafer Minis, a smaller version of its popular protein wafers.
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Impact
Ranveer Singh, SuperYou co-founder, says the new mini protein wafers bring indulgent, crunchy flavours with a protein boost in a bite-sized snack
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Business of Food
SuperYou, co-founded by the superstar entrepreneur Ranveer Singh and Nikunj Biyani, unveiled SuperYou Protein Wafer Minis, a bite-sized take on its successful protein wafers.
Read Article →A deep dive into the consumer startup landscape as high-growth brands secure institutional capital.
Read Article →Capturing the raw energy behind our performance wellness campaign shoots.
Capturing the raw energy behind our performance wellness campaign shoots.
Capturing the raw energy behind our performance wellness campaign shoots.
Capturing the raw energy behind our performance wellness campaign shoots.
Capturing the raw energy behind our performance wellness campaign shoots.
Capturing the raw energy behind our performance wellness campaign shoots.
Capturing the raw energy behind our performance wellness campaign shoots.
Capturing the raw energy behind our performance wellness campaign shoots.
SuperYou selected among the 2025 Vegan Food Award winners for outstanding plant-based innovation.
Recognized for breaking boundaries with fermented yeast protein technology.
Exploring the core growth drivers and retail expansion tactics behind SuperYou.
Welcome back to another episode of Limitless With Ishan!
In this episode, I sit down with Arjun Vaidya, founder of Dr. Vaidya's and now co-founder of V3 Ventures, Hitesh Dhingra, founder of Puresta and ex-founder of The Man Company, and Nikunj Biyani, co-founder of SuperYou.
This is a raw, unfiltered conversation about building consumer brands in India, understanding changing consumer behaviour, and what it really takes to build a successful D2C business today.
We go deep into why premium Indian brands are growing faster than ever, how quick commerce has completely changed the game, why categories like skincare, protein foods and wellness are exploding, and how founders can identify the next big consumer opportunity.
We also discuss branding, pricing, distribution, fundraising, consumer psychology, and the biggest mistakes first-time founders make while building a business.
If you're a student, entrepreneur, marketer, or someone planning to start a consumer brand, this episode is packed with practical insights that will completely change the way you think about business in India.
Here are the major sections we covered:
The inside story of forging a high-profile co-founder partnership and aligning star power with product execution.
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